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Artifishal is a film about people, rivers, and the fight for the future of wild fish and the environment that supports them. It explores wild salmon's slide toward extinction, threats posed by fish hatcheries and fish farms, and our continued loss of faith in nature.

Protect Wild Fish

Tell decision makers to stop wasting money on failed plans and invest in science-based solutions to save endangered wild salmon and orcas: Stop hatcheries, reduce harvest and remove dams.

Saving Martha

Tasmania‘s marine environments have been significantly impacted by industrial salmon farming. Now these farms are setting their sights on King Island-close to the world-class waves of Martha Lavinia Beach-and unwittingly picking a fight with surfers worldwide. Say NO to farmed salmon and Keep King Island Fish Farm Free.

Fish Informed

We made Artifishal to defend wild fish. To help you understand our positions on the range of issues surrounding this commitment, we've created this FAQ.

Eat Informed

Read The Australian Marine Conservation Society’s Sustainable Seafood Guide and make informed seafood choices. The Guide gives you an insight into the sustainability of around 90 seafood species commonly found at your local fishmonger, supermarkets and restaurants. It includes assessments of Australian and imported fish species.


Tasmanian Atlantic salmon is a non-native species farmed in Australia. If you wish to eat salmon, only buy wild salmon from well-managed, hatchery free fisheries.


Don't buy Atlantic salmon or steelhead. These species, for the most part, are either farmed in net-pens or harvested from endangered populations.


Eat bait & bivalves. Go lower on the food chain with smaller fish, including herring, anchovies and smelt. Mussels, oysters and clams improve water quality and provide habitat for other aquatic life where they are cultivated.


Don't eat open-ocean, apex predator fish. Swordfish, Southern bluefin tuna, Chilean seabass and other large fish at the top of the food chain are vulnerable to overfishing and can accumulate high levels of toxic chemicals.

It’s a Global Issue

Estado Salmonero

In Chile, known for its resource extraction, salmon farming is the second largest industry after copper mining. With near zero regulation and a history of destruction, corporations are eyeing the pristine district of Magallanes for expansion. Ramon Navarro exposes the history, effects and consumers of Chilean farmed salmon.

Protect Wild Fish

Open-net fish farms threaten the survival of wild fish including Atlantic salmon, sea trout and Arctic char. Governments are not doing enough to address this problem. Instead, the industry is set to further expand into in the pristine fjords of Iceland while continuing to grow at alarming rates around Norway, Scotland and Ireland.


Artifishal and Saving Martha will be showing in Patagonia stores and at community events. For dates, times and ticket details, check the schedule below.

Meet Artifishal Film makers

Josh Murphy


Josh Murphy is a director and producer of film and commercials who produced HERE ALONE (winner 2016 Tribeca Audience Award Narrative Feature) and co-produced the 2010 feature THE RIVER WHY and the 2018 feature documentary THE PUSH. He was trained as a natural resource scientist and fisheries biologist and his childhood idol was filmmaker/environmentalist Jacques Cousteau.

Laura Wagner


Laura Wagner’s recent film credits include IT FELT LIKE LOVE (Independent Spirit Award Nomination), TRACKTOWN, EASY LIVING, and MEMORIAL DAY. She is the recipient of the Sundance Institute’s Creative Producing Fellowship and Lab, the San Francisco Film Society’s Kenneth Rainin Foundation Fellowship and Grant, the IFP/Cannes Marché du Film Producer’s Network Fellowship, a Film Independent award, and the Rotterdam Lab Fellowship.

Yvon Chouinard

Executive Producer

Yvon Chouinard is an itinerant adventurer, passionate activist and iconoclastic businessman. He is the founder of Patagonia, a company known for its environmental and social leadership. Chouinard is an avid mountain climber, surfer, gardener and falconer and is particularly fond of tenkara fly fishing. His books include Climbing Ice, Let My People Go Surfing, The Responsible Company, Simple Fly Fishing and most recently Some Stories. He was executive producer of the 2014 award winning documentary DamNation.

Collin Kriner


Collin Kriner is a versatile editor whose work spans comedic commercials, documentaries, and dramatic narrative films. In 2015, he and Josh Murphy co-founded the San Francisco-based production company Liars & Thieves!

Dylan Tomine


Dylan Tomine is a Patagonia fly fishing ambassador, author of Closer to the Ground: An Outdoor Family's Year on the Water, In the Woods and At The Table, and producer of the film Artifishal. He lives and fishes in Washing State with his two kids, Skyla and Weston, and their furry, four-legged sister, Halo.


We made Artifishal to defend wild fish. To help you understand our positions on the range of issues surrounding this commitment, we've created this FAQ.

Learn More

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